This is a short interview with Nick Winterbotham of Think Tank – the science museum in Birmingham and host of the final CASC Conference. He’s very strong on wanting to get the message across that science communication is not just an add on to Science, it needs to be supporting in it’s own right.
Science communication is not just a medium, it’s a value and a virtue of itself. It really does matter how we communicate science, not just the subject matter and people need to be paid to do that. You have to start by engaging people’s imagination.